Today is the day, folks! The day that new media changed forever. JC Hutchins has released his groundbreaking Personal Effects: Dark Art novel and it is nothing but a revolutionary scream in the face of that old, tired, worn-out paradigm of old-school media. With this release, and the ridiculously cool trans-media, pseudo-reality audience-participation activity JC has launched with it, he has redefined how stories can be told and experienced.

If you are a new media creator, if you are a new media consumer, if you want to know why I think new media has just taken one thrilling step forward, please do yourself a favor and check out JC Hutchins’ website, and make sure you look at all of the Personal Effects content and related brilliance (from the Suicide Girls to the artifacts to the Brinkvale site to the promos, to the YouTube clips to the Twitter avatar to the audio promos… it’s all-out WAR on the status quo of new media). And then take a moment to buy an awesome piece of history that will chill you to the bone.

Now you can see why I’m honored that he accepted my invitation to be an evil guest judge as part of the FETIDUS Great Evil Laugh Contest! Thank you, JC, and congratulations on your amazing launch! May you rise to the top of the charts and keep pushing the bleeding edge of new media!